Professional photography is an excellent career choice for anyone who
wants to get paid for using their creative talents. It's one of the few
fields where age and college degrees aren't as important as a good eye, a
quality product, and self discipline. Photography is a competitive
field, however; so be prepared to start small, while you perfect your
craft and build a portfolio of your best work. The tips below should
help get you started.
Know your gear. A major misconception about
professional photographers is that you must have a fancy camera body or
multiple lenses in order to be successful. While having a great camera
certainly does improve your business, being a successful photographer
has more to do with knowing the ins and outs of camera basics. Before
considering photography as a business, you need to know your camera and
gear like the back of your hand.
- Start off with a basic camera before jumping into buying a camera
ranging in the thousands of dollars. A good photographer can take photos
with a lower-end camera model, so get comfortable with a basic body
first. As you begin to understand the camera and lenses, then look into
purchasing new additions.
- Read books, magazines, and online articles for the most up-to-date
information on camera settings and tips and tricks. These will help to
teach you new ways to use your camera and lenses to create great photos.
- Make sure you are knowledgeable in how to use your other camera
gear, such as a remote flash or different lenses. Having a background in
these will significantly improve your photos.
Build your portfolio. In
order to get hired by someone who isn’t a close family member or friend,
you will need to have a portfolio built up to show off your best work.
Use photographs from multiple shoots with different subject matter to
show the range of your talents. Make sure that your portfolio is
comprised of more than just five or ten photos; people will want to see
the great work you’ve done.
- Take photos every day to hone your skills and provide a wide range
of images to choose for your portfolio. These photos don’t have to be of
planned photo shoots; they can be from scenes in everyday life.
- Hire beginning models for free from local agencies in exchange for
free prints to use for your portraits. This gives you the opportunity to
pose someone however you would like without having to pay them.
Decide on your forte. If
you love doing portraits, then advertise yourself as a portrait
photographer. If weddings are your favorite, then get the word out that
you are a wedding
photographer. Find your area of expertise and use it
to your advantage in your business.
- Try multiple areas of photography before settling on one as your
favorite, and don’t exclude any business opportunities simply because
they aren’t in your realm of expertise.
- If you are incredibly opposed to a certain type of shoot - for
example, many photographers refuse to do weddings because of the high
stress levels involved - don’t feel forced into it because it represents
a business opportunity. Only do photography that you enjoy and feel
comfortable with; you will begin to dislike your business otherwise.
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